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2-sided Advertising Flyer--do you flip on vertical or horizontal edge to print?
I need to design a regular-sized (8 1/2 x 11) advertising flyer (printed on both sides) that will be folded in half and mailed. Folding the page in half horizontally, there will be a photo on the front, a full page of information inside, and the back will be the address/postage area.
My question: should the flyer open to reveal the inside information from the photo side or from the address side? For example, when my customer opens the flyer, should the inside text be oriented so the customer looks at the photograph on front and then opens the flyer to read the inside, OR should the customer view the postage area and then open the flyer to read the inside?
I know this question relates to whether you flip on the vertical or horizontal edge when printing 2 sides. Is there an industry standard? Thanks for your help.
The customer should look at the postage side first, and open to the photos and text.
The reason is that the outside of the flyer will get excessive wear and tear in the mail, and you want a fresh, clean look to your presentation. By the time they get to the back page (bottom of the postage side) the wear and tear won't matter as much.
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Hi, this is Muqtada Khalid and i am purely connected with printing business here in London UK.